Roofing-specific qualifying
- "Is the roof actively leaking right now?"
- "Recent storm or general age concern?"
- "What is the roof material?"
- "Do you know the approximate age?"
- "Repair or replacement?"
Free inspection funnel
Most roofing leads start with "free inspection" offer. Landing page funnel pattern covered in The Seasonal Promo Funnel. The inspection itself becomes the quote opportunity.
Long-cycle quote handling
Roofing decisions take 7-21 days. Pipeline stage "Quote Sent" has 7-day SLA (vs 24 hours for HVAC). Stale quote follow-up adjusted accordingly.
Storm response surge
Major storms produce 10-50x normal lead volume. Capacity workflows fire automatically: extended hours, expanded service area boundaries (if licensed), priority booking for safety emergencies. Followup sequences spread across weeks because demand exceeds capacity.
Financing partner integration
Most replacements involve financing. HonorElevate integrates with GreenSky, Synchrony, Hearth. Pre-qualification can happen during initial consultation. Closes accelerate when financing pre-approved.
Pricing patterns
- Inspection: free (lead magnet) or $99-$199 (covered if replacement booked)
- Minor repair: $400-$1,500
- Major repair: $1,500-$8,000
- Replacement (asphalt): $9,000-$25,000
- Replacement (metal / tile): $20,000-$60,000+
For the platform overview, read What Is HonorElevate?.